About Us

Our History and Consultants
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Elegance first opened December 2006, and we have since expanded and are located at Arrowwood Resort in Okoboji, IA. Our enthusiastic and professional consultants will gladly assist you in finding the gown you have always dreamed of! We can also help you find the perfect accessories to complete an outfit or find something to wear in our casual wear boutique clothing. Our comfortable, at home atmosphere will make your gown and accessory shopping stress free.

Meet Our Consultants

Sarah Ruhs

Sarah Ruhs

Owner and Consultant

Sarah and her husband, Mike, opened Elegance in December 2006 and have been going strong since. Their daughter, Savannah, was born in the summer of 2014 and loves to come to work with her mom when she gets the chance. In March of 2017 their second daughter, Sierra was born. Sarah loves every part of the bridal and prom business! She really enjoys the excitement of getting in the new styles and trends year after year. One area of specialization is the tuxedo department. She loves helping the brides and grooms or the prom guys decide on their tuxedos for their big day. Since December of 2006, Sarah has expanded the business next to the Arrowwood Resort and has increased the boutique clothing department to include something casual to something more elegant. Sarah loves this job because she has gotten to know and help so many great people in the community and has made some awesome friends in the business! In her spare time, you can find Sarah spending her time with her family and gaining knowledge on the latest trends in the business.

Courtney Vonnahme

Courtney Vonnahme

Store Manager

Courtney, the store manager and a bridal consultant of Elegance, specializes in helping clients finding the perfect attire for a special occasion, whether it’s proms, weddings, red carpet events, or just everyday attire. Courtney grew up in Okoboji and enjoys cooking, golfing, and going on long walks with her dog. Spending time with her family is very important to her. One thing she loves about her job is accessorizing people and being creative to get customers outside of their comfort zone to try something on they didn’t think they would like. She has several favorite memories during her time at Elegance, but one she will never forget was around the time she first started. She was helping a young lady, who said she never wore dresses, find a dress for prom; once the young lady found her dress she broke out into tears saying she had never felt beautiful until she tried that dress on. Courtney then realized this job isn’t just about helping people try on beautiful clothing, but it’s about helping someone feel better about themselves when they walk out the door than when they walked in.

Trista Morris

Trista Morris

Bridal Consultant

Trista has always loved the splarkley things in life, so when the opportunity to work at Elegance came up, she couldn’t pass it up! She loves helping women feel great in what they are wearing whether it’s prom, bridal, or any special event. When she’s not at Elegance, Trista spends the majority of her time with her children and her family. In her free time she enjoys staying busy and being on the go!

Shannon Michelson

Shannon Michelson

Bridal Consultant

Shannon joined the Elegance team shortly after  being a bridesmaid in her sisters wedding which was purchased from Elegance! We’ve gotten to know Shannon & her family well over the years as she has gotten all of her prom dresses, as well as her sister’s wedding party attire from Elegance. Shannon’s favorite thing about working at Elegance is working with prom girls and brides! She loves helping each girl and bride find a dress to make them feel beautiful! Shannon also is our pro steamer! When Shannon isn’t at Elegance you may find her spending time with her family, or golfing.

Linda Conlon

Linda Conlon

In-House Seamstress

Linda started this past summer at Elegance keeping up on in store repairs and tuxedo alterations. Linda has over 50 years experience in sewing garments and doing alterations. Linda works on anything, and everything in the store from tuxedo and suit alterations to beading repairs on bridal and prom gowns! Linda’s favorite part about working at Elegance is the atmosphere, and the people she works with. When Linda isn’t at Elegance you can find her spending time with her family! She has 6 grandchildren and 6 great grandchildren! She also enjoys walking and reading.

Lauri Holbrook

Lauri Holbrook

Sales Consultant

Lauri has been a great addition to the Elegance staff the past few years. Lauri comes to Elegance every weekend with her contagious smile! She specializes in working with mother of the bride/groom, and prom girls! Her favorite part of working at Elegance is when someone says “yes” to their dress! She also loves working with people to help them find what is going to work best for them, and their needs! When Lauri isn’t at Elegance you will find her working as the Executive Director of LHA of Spirit Lake – Section 8 Voucher Program for Dickinson County. In her free time she spends as much time as possible with her children and grandchildren.

Lora Johnson

Lora Johnson

Sales Consultant

Lora has been apart of Elegance from the very start. As Sarah’s mom, she has had the opportunity to go to the different markets with Sarah, work with a large variety of customers for different occasions, and model in Elegance style shows. Lora and her husband, Steve are the proud parents of 2 children, and 2 grandchildren. When she isn’t chasing her granddaughters around, you can find her working on window treatments.

Barb Houseman

Barb Houseman

Sales Consultant

After working 20+ years as an educator, Barb decided to travel a bit of a different road. She continues to work in education as a sub for the Estherville Lincoln Central school district. With a schedule that is a bit more open, she decided to “chase a dream” of working in a bridal boutique. Elegance has allowed her that opportunity! She frequently tells people that she should be paying to work at Elegance! Barb loves to help people find that perfect outfit, top to bottom, for that perfect occasion.
When not subbing or working at Elegance, you will find Barb enjoying time with her family and friends.

Courtney Linn

Courtney Linn

Sales Consultant

Courtney Linn is the latest addition to the Elegance team! Courtney Linn loves working with prom and homecoming girls to find their special attire! When Courtney Linn isn’t at Elegance you will find her boating or kayaking!