Elegance Bridal

Full Service Bridal & Prom Boutique
and so much more!


Prom & Special Occasion Dresses


For Wedding, Prom, & Special Occasions



Elegance by Sarah Ruhs is a wedding dress boutique in Okoboji, Iowa that offers affordable gowns, personalized service and a range of sihouettes and styles. Elegance opened in December 2006 and we have since expanded and are located at Arrowwood Resort in Okoboji, IA.  Our friendly and professional consultants will gladly assist you in finding the gown you have always dreamed of!  We carry an extensive selection of wedding dresses, plus size wedding dresses, prom dresses, mother of dresses, as well as bridesmaid and flower girl dresses. We can also help you find the perfect accessories to complete an outfit or find something to wear in our casual wear boutique clothing.  We also offer tuxedo rentals with a convenient tuxedo drop box.  Our comfortable, at home atmosphere will make your wedding dress and accessory shopping stress free! Give us call to make a bridal appointment today!

Shop with us July 2022 for next year’s National Bridal Sale Event! It is our biggest and best sale of the year! Click the link below for more details!

Upcoming Events

Bridal Show at Arrowwood Resort November 6 12-3 

Annual Thanksgiving Bridal Sale November 20-27